Jewelry Box

IDENTITY is BoA’s 7th Japanese album, it’s released on 2010, 10th of Feb. it contains 8 new songs (excluding interludes). 2 singles were previously released, BUMP BUMP feat. VERBAL (m-flo) and Mamoritai which peaked at #2 on Oricon chart. Jewelry Box warns you to purchase the album to support her lol.

Listen and download of BoA’s IDENTITY album here, and watch the music video from the following link.

TRACKLIST:
01 This Is Who I Am
02 EASY
03 BUMP BUMP! feat. VERBAL(m-flo)
04 LAZER
05 interlude#1
06 is this love
07 interlude#2
08 まもりたい ～White Wishes～
09 ネコラブ
10 THE END そして and… (album ver.)
11 Possibility duet with 三浦大知
12 fallin
13 my all

notes:
play the track (interludes are unavailable)
watch the High quality music video

REVIEW:

~This Is Who I Am~
To begin with This Is Who I Am provides an interesting melodic orchestral instrument features. It’s horrifyingly gorgeous, The verses are pretty filled and the chorus sounds classy, unlike the crappy preview, the full version sounds way better. Eventough it’s BoA’s weakest opening track it’s still quite enjoyable since BoA’s voice sounded pretty matured and perfects-ionized. It’s ain’t nasal and great. this track will get boring if it gets overplayed though.

~Shake Your Hip~
The second track, EASY. The bass-drums are beautiful, it’s amusing and makes you shake your hip. The verses are packed neatly, served well with the background drum. flirty hooks and choruses are just way too awesome to explain. so club-friendly track, awesome. The third track is her previous single, BUMP BUMP!, the song itself features VERBAL (m-flo). The song is pretty enjoyable but her voice is pretty weak in this track, a good track though.
LAZER, composed by VERBAL. the introduction gives an awesome cosmic feeling, the pounding drums also stunning, the high pitch part is pretty shocking, it sounds professional, the chorus left pretty empty tough, but afterall it’s great.

~High Heels Steppin On the Gas~

is this love sounds sexy and romantic, she shows her desire, how tempted she is. The background music is pretty generic. The verses delivers listeners to an amusing chorus, it sounds fragile. The ending part of choruses sounds beautiful. It succeeded to explain how sweet falling in love is. Awesome track

~Papa Paparazzi~

Mamoritai, noted as one of her best ballad up to date, it’s refreshing and sounds dramatic. it gets her name up on the chart once again.

Neko Love has a stunning beat, it’s one of BoA’s finnest sexy song. her voice breathy and heavy. It’s catchy, everything!! The bridge is wonderful! Artistic and loveable, not spoiling here, listen to it by yourself.

~Rain Falls~
They added an addition prelude to THE END soshite and…, also some detail into the song which makes it sounds even better from the previous time I listen to it. Possibility is and awesome slow tempo R&B song, it’s well electronized, no more no less. The verses are well filling and the chorus is powerful, even tough Daichi Miura doesn’t really put everything he has into this studio version of this song, Possibility makes a perfect word for a duet. they synchronized with each other so well. An addictive song. Fallin piano features gives it beautiful vibes for an electronic track. it sounds sweet as sugar. The bass-drums are also cool, there’s a slight problem about the chorus, it’s pretty boring but, the part where she’s being repetitive sounds awesome and not boring at all, an average track, but still highly recommended. The last track, but not least is my all, a highly sensitive ballad. it’s calming on the verse and explodes on the chorus. The first chorus sounds pretty generic. But with some improvisation the second chorus explodes in my ear, it sounds awesome!!! The bridge is kinda meh… but my all is track you can cry to, her voice is gorgeous and strong, her technique, everything.

4.5 stars, She deserves these stars, because she has shown us a significant changes which lead her to better version of BoA. IDENTITY is her most artistic album up to date, it’s attached with tastes and a fine quality of her new voice. Her voice is far stronger, which she hasn’t shown long time ago (after LOSE YOUR MIND, her voice went all crappy). The most impressive things are the instrumentals and of course, her strong voice, which fits any kind of song, dance track or even a vulnerable ballad track.

not only marking her comeback, IDENTITY also shows us that she is a good producer (I’m not sure about the lyrics, I don’t understand Japanese)